ECONOMIC IMPACTS OF WEATHER FORECASTING PROJECT
Kurban, Brady, Forde, & Seok
Weather affects as much as 1/3 of all business activity in the United States.
Weather Forecasting capabilities is supported by the National Oceanic and Atmospheric Administration (NOAA)
•What impact (if any) does the weather forecast have in different areas affected by Heavy Rain?
•Does historical experience with severe weather have a hand in how areas respond to weather forecasts?
•Does experience with severe weather impact the value people place on forecasts?
•The interaction between historical frequency and forecast effectiveness is important in determining overall efficiency of public perception of forecasts, especially in severe weather scenarios.